Social media has dominated digital marketing for over a decade now and a few have been able to dismantle Facebook from the position it has always held. The platform sees over 2.3 billion monthly users with 1.49 billion logging in every day.
When the craze for live videos came, Facebook overtook others in this department as well as the brand’s popularity among internet users comes only second to YouTube where the margin of difference is just 4%. So, it should not be news to any ambitious brand that Facebook live videos are the ways to explode your brand awareness. And there is indeed no dearth of engaging ideas to attract your viewers and compel them to see over and over again.
Here are 6 creative ones that you can start working on almost instantly
1. Teach DIY tasks
Dunkin Donuts used Facebook live video to teach their followers the right way to make tasty donuts. The video went viral on the internet with the brand increasing its fan base by the second. People love easy DIY videos today. Pick a task that encapsulates your product in some way and dawn on the teacher’s hat to send out creative tips.
2. Offer your product’s tutorial
If you are a SaaS company with complicated software, offer a tutorial through Facebook live. If you make sneakers that go with every outfit, show your audience how to tie it in different ways to complement the attire. Videos make it easier for people to pick up things and what better clip to watch rather than the one coming directly from the company.
3. Host a Q&A session
This idea will never get old as it actively engages your audience. Consumers always have questions regarding brands. If not about your products, then your contributions, social stance, future plans and supply chain make up vital topics. You can also make the Q&A session as an extended series. Touch one issue on one live video every week.
4. Offer a live tour
Customers prefer shopping from brands with which they share a personal connection. Live tours help to humanize your identity by showing them that what actually goes on in the background. Include your offices, warehouses, and stores in the video. Pull up an employee randomly and start a random conversation.
5. Conduct exclusive interviews and talks
Get in touch with an expert and conduct interviews and talks over Facebook live. You can either have that person speak directly in the video or upload a pre-recorded clip of the conversation. Film stars gather huge engagement. Sports stars can also pull a good crowd. Depending on your niche, you may also interact with a known face in the business arena.
6. Launch your product
Making a big deal out of product launches has become the trend now. Started by Apple, almost all major brands are doing it to create engagement. Use your Facebook page to create suspense around your new product and then launch it over a live video. Make it more Apple-like, throw in animations and maybe give a live demo as well.
Things To Do Before Going Live
Before your live stream make sure that your audience knows about the live stream timings and ask them to tune in. Do this by using social media ads and stories over the week before.
While promotions are on ask questions to make sure that the content is in tune with the audience expectation and relevant.
All done? Now make sure to stabilize your phone on a tripod or any other prop. Check the internet connection and start.
Pro Tips:
In case the phone is placed a bit further keep a wireless microphone handy that plugs into your phone.
Always be conversational and try to include the audience by encouraging them to ask questions or comments.
There are so many options for live streaming so get creative! And don’t forget, you can repurpose live videos across social channels. Adding value for your fans and followers in real time has never been easier.
5 Facebook Live Stats
- Facebook live videos gets an average of 64 billion views per day and 78% of marketers use live streaming platforms on Facebook
- Facebook Live videos get 6 times more interactions as compared to traditional videos.
- Facebook Live videos get 10 times more comments than regular videos.
- Facebook Live’s search popularity increased by 330% in last one year
- 20% of all videos on Facebook are live.
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