Social media has become a part of daily life. Millions of people are active every minute of the day and therefore, it is the most used and famous social media platform. It has a huge part in spreading awareness about any brand or a startup; people come across many feeds that update them with a new product in the market. Facebook has become essential for any new business that is expecting itself to establish in the market in a short duration.
Marketing through a social media platform makes you reach directly to your customer, you can promote a product and also receive the feedback for the product. It helps in eliminating any drawback that the product possesses. Therefore, a correct use of the platform can make your brand more reachable. Facebook facilitates its users with the feature of promoting their business through different types of ads. Here are 11 types of Facebook ads that can be used for social media marketing and advertising.
1. Canvas ads.
These are the Facebook ads that are more interactive than others. These are especially designed for mobile users, the ads are presented in the full-screen with many other eye-catching features e.g. Videos, images with high-definition quality etc. Canvas ads can only be viewed on a cell phone.
2. Ads that claim offer
Give the customer new offers with discounts or surprise gifts. Offers tend to attract the customers more than just providing them with the details of a product. Offers build the customers for a brand, the offers should be exciting and should engage people, this type of advertising is mostly preferred in the festival seasons, almost every brand comes up with a new and unique offer for their customers.
3. The Engagement Ads
This type of ads directs the customers to the desired website or to the page that asks the customer to install the app. Through these ads, the brand gets more people who visit the website or install the app. These ads measure the number of people who are getting engaged to your product by clicking on the offer or visiting the link etc.
4. Slideshow ads
If all the information can’t be explained in a single page, this feature enables the users to expand the information to more than one page. The Slides are just one click away from the desktop or one scroll away from a cell phone. You can also choose the time duration of a particular slide. It also provides you with the feature of changing the ‘transitions’.
5. Lead ads
The sooner your eye-catches a good video or a good article, the sooner it is supposed to be distracted. Sometimes, a product asks you to sign-up with pre-filled information (also referred as lead information that is collected through your device), to register the customer by saving his time. A lead ad saves the customer from filling up the details, which eliminates the chance of a customer leaving the site. This information asks for verification for the safety of the customer.
6. Carousel ads
If you have a lot of content that you want the users to view or visit, these ads allow you to put together more than one image or more than one video. These are considered as one of the most effective methods of Facebook advertising. You can also provide the users with external links. These ads can showcase up to 10 different images or videos.
7. Video ads
Here, the center of attraction is the video that showcases the specialty of your product. The video should be creative and descriptive enough to briefly describe the product. Studies show that videos and images attract more than written content services.
8. DPAs (Dynamic Product Ads)
These are the remarketing ads, these ads are promoted to the users who have already visited your website or purchased your product through online platforms. These ads are customer- centric ads that focus on an individual customer according to his interest. The information is taken from the user’s data-feed. A user is supposed to react to this kind of ads more often as they are similar to the interest of the user and the user can cancel it anytime he/she wants.
9. Collection ads
These ads have a lead image or a video that are followed by the images of similar products of the user’s interests. These ads provide ease to the people who don’t have a lot of time. They don’t have to go through a lot of searches, they get many options in a single ad, and the main product is followed by 4 other images.
10. Event Response ads
These ads are majorly used to promote an event e.g. concert, seminar etc. These ads are directly linked to the official website of the authority who is organizing the event. These ads also allow the people to rate your event after you have attended it.
11. Local awareness ads
These ads are generally created for the people of a specific area; Facebook has added this feature to promote local businesses. The businesses can promote themselves to their target audience e.g. if an outlet of a brand is opening in an area, it can promote itself to the particular area.
Facebook has their focus on every business whether it is a large scale business or a small scale business. It allows the brands to promote themselves to every group of the society. Facebook ads create awareness and also increase the sales but it needs a high-level of creativity. The brand should know how to get the attention of the user through its content. There is a high level of competition on social media especially on Facebook. Effective Facebook marketing Strategy has set its mark as not just a platform to connect people with each other but also as a marketing platform. The startups or local businesses don’t need a lot of budget to maximize its reach to people. It is now just a few clicks away.
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