Social media has become an important part for any business whether it is a startup or an established brand. Almost fifty percent of the experts in social media marketing believe that social media has a constructive effect on any business. A proper strategy to maintain social media for or a startup to establish and for an established brand to sustain in the market is very essential.
Here Are 25 Tips To Boost Your Startup/Brand
1. Know your audience
A business should always have a target audience, deciding target audience increases the chance for any project launched by the business to be successful. Therefore, before carrying out any social media activity, you should be aware which platform your audience is using.
2. Have a strong message about the brand/startup
Have a preference for your message i.e. what do you want to convey. Whether you want to talk about your brand or how it is contributing to society. Having an empathetic nature adds value to the brand.
3. Use the consumer’s language
4. Handles should be consistent
Use the same handles for every platform, which increases the traffic and also sticks to the mind of your audience. People often start to use the very famous handles in their daily language. Therefore, the handles should be creative.
5. Post Consistently
Posting consistently keeps your audience engaged with you. Especially for a startup, a reach over a large number of audiences is very important and hence, posting consistently with creativity increases the chance to build an audience.
6. Go for automation tools
Make it easier by using different social media automation tools, it does half of your work, which helps you to focus on creative strategies.
7. Be interactive
Use the platforms to receive feedback from different types of audience. This may lead to focus on the larger mass for the next time.
8. Know the trends
Know the trends and use them creatively. Link your ideas with the on-going trends and try to post accordingly. It informs you audience about your presence in social media marketing strategy.
9. Creative content
The most important aspect behind any social media strategy is your content. The content can bring you in trends or in controversies.
10. Give offers
The audience is always ready for a surprise. Giving them offers related to the brand keeps the excitement level of the audience alive.
11. Go live
Many influencers or big brands always go for online and live streams, this keeps you updated of the number of audience actually engaging with you. It allows the brands to be in direct contact with their audience.
Know the prime time. There are certain hours in a day where the audience is mostly engaging, e.g. Lunch time from office or after dinner. The posts are reachable to the most number of audiences during that time.
12. Be aware of the competitors
Your posts should be different from that of your competitors. It should also be more engaging, try to use their weakness as your strength. Tell your audience what you can provide but they can’t.
13. Use SEO and keywords
Use the most searched keywords which helps in bringing your posts at the top. A proper research of the keywords related to your brand is essential in Search Engine Optimization.
14. Have a calendar
As they say ‘There is a right time for everything’. Create a proper schedule for your activities. Most of your content should be engaging and inspiring e.g. you can post according to the festivals which will bring the audience the fact that the branding services are culturally related to them too.
15. Collaborate
Use the platform to collaborate with the influencers. Research about the influencer who is followed by your target audience. Collaborate with them, which will help you gain followers.
16. Cross promotion
There are several social media platforms. A group of audience can be engaging on a particular platform and another group on another platform. Cross promote your accounts i.e. Tell about your Instagram account on Facebook or about your Facebook account on twitter.
17. Follow different groups
Facebook services provide you with the privilege to follow different groups on Facebook, Facebook begins streaming music videos as a direct challenge to YouTube and you can choose a group according to your preference and join it. You can use this opportunity to show your presence on different platforms.
18. Use paid advertising
To be in the eyes of more people, go for paid advertising, almost every platform allows advertising by paying, this maximizes your followers in less time by google ads services and facebook ads services, LinkedIn ads, twitter ads etc.
19. Have a different and unique theme
Your page should have a unique identification. Many well-established brands follow a particular themed page, where they add their own mark on each post. This helps your audience to identify your page immediately.
20. Follow your niche
There are many accounts that are suitable for you to follow. If you are a startup, select the pages and accounts which might motivate you and you can learn from them.
21. Be Responsive
When people have a query, try to resolve it quickly. If a person comments on your post on any platform, replying to him/her shows the audience your engagement.
22. Tell your story in a few words
Try to keep your posts engaging but not too long. The post should be descriptive but in a few words. The very first line of your post or the headline of your blog should show the audience a glimpse of what they are going to be told.
23. Pin your important posts
By pinning an important post, you can show your audience your best content or the best content for them, they would not have to search a long way to get what they want.
24. Add links
Add links to your videos, blogs on different pages or on your bio page, this will take your audience directly to the desired platform.
The Essentiality Of Social Media Can’t Be Denied, Using Its Power To Build Up Your Business Is Very Important.
Get bespoke Websites design, web development, brand awareness, employer branding, lead generation, social media, search ranking, copywriting, creative design and other digital Marketing services for your small business, enterprise business, startups, law firms, partnership firms, NGO’s, events. WhatsApp your query or write to us info@amsdigitalagency.com for a 30 minute free consultation call.
