The dietician and nutritionist industry are slated to grow at a rate of 11% annually during the decade spanning over 2018-2028. That means more demand, more customers and more revenue. However, the trend is also suggestive of the fact that all professional dieticians and nutritionists are about to see much more competition from their peers.
For a nutritionist or dietician entrepreneur new clients are your lifeblood and the best way to tap into new customer case in through online marketing. This is where digital marketing can give you a competitive edge by placing you right in front of your customer’s screens as an expert. A well strategized digital marketing plan can drive targeted visitors to your page or clinic and take your venture to newer heights.
So, start working on the following tactics today. Contact the right digital marketing company and launch your simple, yet effective, digital campaign.
Build an SEO-friendly website first
Search engines like Google check over 200 parameters to rank a website for a particular keyword. And once you successfully ranked at the top of all the organic results, you get 34% of all the visitors searching for that keyword. The journey from launching your site to ranking at the top is achieved through search engine optimization (SEO). This is the primary digital marketing tactic that all major players use to increase their conversion rates.
While building the website, you must focus on on-site SEO parameters like keyword-infused content, heading tags, minimal load time and bot-friendly sitemap. These will lay the foundation for more complex SEO features.
Start with email marketing
This is the hidden gem of effective online marketing strategies. Imagine sending your word right in the inbox of your potential customers where distractions from your competitors do not exist. Most big businesses miss out on increased conversions by ignoring the potential of email marketing. You, however, must start with your campaign as and when your website is ready. Collect email addresses by asking your visitors to subscribe to your blog posts.
Hand out a well-researched eBook where the visitor only has to enter his/her email address to download. Send out personalized messages and diet tips to draw the attention of the reader and increase your customer base.
Create a Facebook Page
Without an active Facebook page, you are missing out on a potential customer pool worth 2.3 billion people. Facebook’s algorithm helps businesses to gather visitors by ranking your posts as per the number of likes and comments and presenting them directly on their users’ feeds. After creating an official business page, you must tap into Facebook’s targeted advertisement’s potential to appear in front of a targeted audience. Reach out to people of a specific region, age, interest and gender. This will increase the return on investment as the page visitors now will include users who are more likely to convert and opt for your services. No other social media platform can still compete with Facebook when it comes to social media marketing.
With an average of 64 billion views per day and 78% of marketers using live streaming platforms on Facebook, Facebook Live is another feature that you mustn’t miss out on.
Tap into Instagram as well
The trend of fitness and diet has recently boomed on Instagram. With over 200 million users visiting a business profile every day on the platform, ignoring Instagram is not a good idea. Instagram is unique owing to its media-centric business model. Images and videos already had a high conversion rate and Instagram opened up attractive possibilities for businesses. Make sure each one of your photos relates back to your online nutrition enterprise, in some way. Even if it’s a photo of you in mountains or in your living room with family, use the caption to talk about your mindset around food while traveling or while on a weekend with family.
Upload easy DIY videos, lovely images and make use of stories to drive engagement and use hashtags to create outreach. Put the link to the website in your bio.
The link placed on your bio can get exponentially high CTRs. Family images, birthday posts or travel images get huge engagement as the current generation trusts companies that connect with them on a personal level.
Try ranking on Google’s map pack
You have surely noticed a small section on Google SERP where the search engine lists 3 businesses near you along with their locations on a map above. That is called the map pack which almost all voice-assistant devices use to suggest services nearby. Similar to SEO, you will need to get in touch with a digital marketing company to feature in the top 3 of the map pack as well. The business with the greatest number of reviews, ratings, clicks and pieces of information get the coveted positions. Ranking in the map pack does not take as much time as organic results.
Ask your customers to leave a review on Google and direct your developer to add rich snippets on your site. Added with local listings, you should appear on top of search engines in a matter of months.
These are just a few tried and tested tactics of online marketing to attract clients and build valuable relationships with them. A digital marketing agency can help you much more and offer services like designing and planning targeted Google ads, lead generation campaigns, designing the perfect landing page and consistent SEO updates.
You need be where the customer is and that is online!
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