The past decade has been favorable to the small business ecosystem. It took the Indian online grocery brand, Big Basket, just 8 years to become a unicorn. Today, SMBs do not…
At the moment licensing rights forbid record label artists from putting up full-length music videos on Facebook. But this is to end soon. Facebook is all set to launch music…
Social media has dominated digital marketing for over a decade now and a few have been able to dismantle Facebook from the position it has always held. The platform sees over 2.3…
Without any doubt, Facebook is the most popular social networking platform, with more than two billion active monthly users. These many people gathering in a single social media site creates…
Ideally, businesses are advised to divert 12-20% of their net revenue to the marketing budget. For the billion-dollar companies, that is more than enough. However, for startups who are just…