Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a webpage. SEO mainly targets unpaid traffic more than paid or direct traffic. Unpaid traffic can originate from various types of searches like video, image, academics etc.
SEO is very tricky and important for any business, especially for startups and understanding and implementing a proper SEO can give a kick start to your Startup. In this guide you will find the top 5 SEO tactics that can help you to kick start your startup in a proper way without facing many challenges.
5 SEO Tactics To Every Startup And Small Business
1. Set Your SEO Goals
Setting SEO goals mainly depends on the type of business you are involved with. You may approach SEO in a normal way or in an unpredicted way that no one has expected. Set your goals and try to achieve them but don’t rush things such as “remember you are just starting the business so don’t expect too much organic traffic” you just have to learn through experiments and doing the things continuously. Try your best and make something new happen.
2. Use Free SEO Tools
If you are just starting then I would suggest trying to use free SEO tools first, learn new and better things through them. After that if you wish you can invest in SEO tools but the free tools are not that bad. After building your SEO try to compare them with other competitors through these tools, then only you can understand your level and can improve your SEO Voice Search even better.
3. Topic Generation Engine
Each and every kind of SEO content requires you to post various things such as Blogs, Guest Blogs, Podcasts, Images etc. SEO is mainly to attract a large number of people through traffic and links. These can only be achieved through product, shopping pages. For that reason, you will need a process which will automatically generate ideas for you content on a daily basis. The topic you select should be based on the goal of your business, not just some random topics. Try to use various kind of tools for these purpose like.
- Keyword tool.
- SEMrush.
- Google keyword planner.
- Visiting various forums and posts.
Keeping your SEO business goals front and center, develop a repeatable process to generate ideas and keywords to improve your SEO efforts.
4. Try to Gather Influencers
For a great SEO agency plan, you need to earn links for great sites. For that smaller influencer who don’t have great fan following and some loyal followers can help in many ways. Try to earn links which will help you in both short and long terms. Earning links that meet these standards requires generating content that the influencers will find interesting to link to and their followers. Don’t forget when you are targeting the audience you are also targeting the influencers. Here are some ideas of content that will fulfill both your needs: Mention or refer to an influencer in your post.
- Mention or refer to an influencer in your post.
- Try to promote an influencer.
- Try to add topics and questions related to influencers.
- Write topics by keeping in mind the influencers.
As you develop your startup, think of various ways which will automatically attract the influencers. These don’t include only the content created by you but also public news, stunts and special events. If you are still not able to attract influencers then use SEO tools for further help.
5. Set up a SEO Gameplan
One of the most common issues which most of the organization faces while setting up SEO is technical problems after sometime. If it may happen that due to technical problems you are able to send traffic or traffic has been blocked. In order to solve this issue, it’s important to have the technical gameplan of SEO, as you begin to develop your site, in order to avoid costly complications that could be difficult to fix down the road. This is a very vast situation which requires more attention and care than the other issues. Stills here are some common issues faced by every SEO:
- Redirecting users to some different page totally unrelated to the topic.
- Duplicating the tags.
- Lack of original content and full of duplicate content.
- Link to “infinite spaces” after clicking which opens an infinite. number of pages and is totally unrelated to the topic.
- Poorly implemented links.
- Poorly set up links that loses users counts and activities.
Try to make sure that your startup plan has proper SEO set up and standards and proper maintenance of the sites.
An SEO Strategy should be part of your business plan from every startup. Doing so will help you to strengthen the marketing potential of your business in both the short and long term.
It will also remove all the obstacles that are in your path for success. Identify your SEO ranking factor for business goals, use SEO tools, set up a proper game plan, gather influencers and generate new topics. Through all these your SEO career will be a great success and you will have a kick start.
Always remember that patience and smart work are the key to your success and most importantly try to be simple as simplicity is best.
