They are an innovative content strategy framework that serves a fundamental purpose: providing a complete, authoritative topic analysis so that readers can receive all the information they require on that issue in a single location. Search Engine Optimization (SEO) is the practice of creating and strategically interlinking relevant material to improve a website’s search engine rankings. Your brand’s social media channels, including Instagram, blogs, and Content Marketing, should revolve around 3-5 ‘buckets’ of content subjects.
Sounds easy enough, doesn’t it? For many firms, the concept of addressing the complete span of issues, problems, and answers is a struggle since they are unaware of how to go about doing so.
You’ve already had some experience with content pillar pages on a more fundamental level. When it comes to pillar pages, think about your favorite cookbook. In most recipe books, sections like appetizers, bread, main courses, and dessert are standard. You can have every type of bread in your cookbook in these sections (pillars), but none of them will appear in the Main Dishes section. It’s the same thing with content pillars on your website; the benefits are just as great.
Content pillars have the following advantages:
With proper planning and preparation, the material becomes a powerful tool that propels you ahead rather than holds you back. Here are a few of the advantages this method of creating content has to offer:
1.Content Pillars Attract Visitors and Keep Them Engaged at the Same Time
Visitors aren’t usually quitting your site after reading a piece of content if they think it lacks value. High bounce rates are less of a problem when you employ content pillars because you’re providing more in-depth, targeted content that keeps visitors interested in reading more.
Imagine you’re preparing to write an essay about non-profit groups that help the underprivileged. Content pillars, on the other hand, will allow you to focus on a single marginalized group rather than a slew of them.
Concentrating your efforts on a specific population, such as the homeless, allows you to provide more targeted suggestions and go deeper into the subject.
2. Content Pillars Encourage User Sharing
Sharing is often regarded as one of the most effective strategies to promote your brand online. For starters, it increases your company’s visibility, which is suitable for any business!
This helps you gain more visibility in search engine results by getting more people to interact with a particular content.
3. Stronger Content Foundations Boost SEO
For-profit and nonprofit Content Marketing Services, search engine optimization (SEO) promises increased online presence. Greater visibility for non-profits may result in more volunteers or a greater success rate for fundraising efforts.
Content pillars are easy to put together and rank higher in search engines since they provide a targeted but complete list of information. Content pillars improve SEO Strategy and help your site rise in the search engine results pages (SERPs), allowing your organization to reach a wider audience.
Is the use of Content Pillars for Non-Profit Marketing worthwhile?
Using content pillars is an intelligent technique to organize and present information understandably. The adoption of content pillars can also benefit non-profit organizations greatly because they aid in the creation of better content, stimulate user sharing, and boost SEO.
Examples of Content Pillars:
Serving a Small Business Area: Real Estate Agents
Highlights of the City –
When it comes to real estate, one of the first rules of thumb is to promote the local region, so it makes sense that real estate agents would do the same.
What’s Trending –
This content pillar might focus on the needs of both buyers and sellers, the factors that influence their decisions to buy or sell, and other strategies for helping sellers receive the most money for their homes.
How to Buy a House –
On the other hand, prospective homebuyers in this area may want assistance navigating the purchase process. In the course of purchasing a home, there are a lot of moving parts, and informed buyers are happier ones!
After You’ve Bought –
Lots of unexpected things happen after you become a homeowner. Keep in touch with your consumers by providing them with helpful information about home upkeep or repair and, if possible, establishing a referral partnership with local professionals.
Conclusion:
A Content Marketing Strategy is essential for both online and brick-and-mortar businesses. If you’re looking to organize and enhance the value of your site’s information, consider using content pillars. Start by conducting keyword research and defining the primary theme of your website while constructing content pillars. A list of things to write about is the next step after that. As the last step, generate the content and optimize it for search engine optimization.
