Every one we deal with, are people. The customers, the clients, our associates, colleagues are people like you and me. Even your admirers and followers are real people, not machine.
So, why speak to them as if they are a machine trying to decipher your business jargon?
The audience wants to see, hear and comprehend what we’re saying. Some may want to motivated, connect and interact with them. Some want to learn to do things differently, to do better, or to be better Some want to be guided to achieve what they want in life, career, family or others. We want real content that makes us feel lively.
Each and every people want to be understood and valued as distinct person, yet most marketing companies fall short of meeting this common social need. When a business fails to communicate with its consumers, the consumers struggle to engage with the business as well.
If you want to stay in business today, humanizing your marketing communication is must. It is not an option any more. You can’t ignore this process any more. Because in your real you, you know that real connection comes from creating partnerships, real designing, developing websites with human value. Start building and gaining the respect of strong brand advocates who will scream and shout about how good your communicates with your target audiences.
Here are some tips that will help you.
1. Begin from the inside and work your way out
The Humanization brand communication is a difficult undertaking. It involves the entire marketing team, thinking gurus, strategy experts, management and most importantly, the customers. It starts with vision. It requires series of full-fledged process endeavor. Begin with the team executives to create a structure. Make the process within the organization to test. Put into daily practice. Then, start looking the real life communication you want to connect and inspire.
2. Pay attention to connections
You must abandon your previous habits of relying solely on traditional and primitive ways of marketing. Consider the engagement topics people would like to discuss, the information you can provide that could be beneficial. It should provide something to them to take away. It could be fun. It could be knowledge. A fact can be presented in a way that people would live to engage with your brand.
3. Build a distinct personality
Begin with what is your brand. Why the brand exist. In other terms, what’s the purpose of the brand? It is the job of the marketing communication leaders to work with the management to build a clear identity of their brand from others in market. Take help from marketing consultants, marketing experts, strategy guru, and advertising company. Seek advice from mind who can help you figure out what your brand stands for and why?
4. Approach your audience as a friend
When you are writing a copy for your page, imagine yourself speaking to your close friend or family. Do not imagine an artificial buyer, as it will affect your writing. Instead, imagine yourself selling your product to your friends and family, and craft your remark accordingly. This will have a better spell on people.
5. Curate a plan of action
Humanizing a brand is a difficult task that cannot be accomplished on the spur of the moment. You’ll need a strategy, just like any other major company choice. Set goals and targets, as well as sort out particular techniques and actions, to assist you to achieve them.
6. Maintain your brand’s integrity
The essentials to humanizing a business on social media networks are uniqueness and consistency. It’s critical to be true to your brand’s voice while talking with your audience openly and freely. Audiences do not want their favorite footwear brand to post dull, and more than they want their insurance company to publish dog memes.
7. Take them behind the scene
Show the world that you are humans too. Take pictures and post them if you host a business party or lunch. Share the lighthearted and serious situations your team experiences while working to assist the clients to achieve their objectives. If you’re having a team meeting, take a few shots of the team thinking at the whiteboard or having fun with sweets or popcorn.
8. Showcase your group
Strong brands value not only their services but also their employees. Your audience cares about more than just your work and thought leadership articles. They want to know who is behind the brand. Behind-the-scenes films, team bonding events are all excellent methods to demonstrate your company’s culture and grab your audience.
9. Stop being robots
For a favorable remark, a modest “Thank you!” does go a big step. Deploy a team of individuals that know your brand’s culture, goods, and activities to maintain social sites for businesses that are actually worried about how they’re seen by clients.
“About Us” section
Whosoever have interest in your brand, be it audiences, prospects, customers, client, they want to learn more about the company, who the “ About us” section is one of the first places they’ll check, so make sure it’s nice!. Make sure to add images and videos to the page to make it more interesting!.
