The last decade has been revolutionary when it comes to using technology. Worldwide, people avidly use the internet for their daily requirements. That gives companies a straightforward methodology to reach out to their customer base.
However, for a quick jump in reach, it is necessary to use different Online Marketing tools in perfect balance. Using online ads is effective only if you know which audience to target.
Different Types of Online Ads:
PPC Ads
PPC ads are another form of Pay-Per-Click Advertising. Here the cost of advertising gets determined by the number of clicks the ad receives. People search for the product, and the search engine displays the ads of companies dealing in the same. Usually, the customer would click on an ad and complete the sale.
Google Search Ads
These are contextual Google Ads that come in the Google search results. They are showcased when the customer searches Google for company recommendations for a particular product.
Bing Ads
Bing ads are similar to Google ads; just the search engine is different. Users can search for the product on the Bing search engine. The results will show the closest companies or brands dealing with the same product.
- Facebook Ads
Like Google and Bing, Facebook Ads are an easy way to reach the audience. The only difference is that Facebook ads offer multiple options. It is wise for any brand to choose the format that would get it maximum exposure.
- Twitter Ads
Twitter ads are Paid Advertisement boosts that brands do to ensure their boosts reach more users. There are also Promoted accounts that frequently feature in the users Who to follow recommendations.
- Google Display Ads
Google display ads feature in the Google display network. These would also include other platforms that come under the Google network, for instance, YouTube and Gmail.
- Email Ads
As the name suggests, these are ads that are sent to customers through email. These are usually used to inform customers of new discounts, contests, promotions, etc.
- 8. Banner Ads
When you open any website, you may notice banner ads either on top or bottom. These differ drastically in shape, size, design, etc. You can buy the ad space from that website. Or websites may brokerage that space with the Google display network.
- Pop-Up Ads
Pop-up ads are when the website pops open an ad when you are browsing any website. If you like the product, you can click on that ad and complete that purchase.
- Video Ads
Video ads are subtly placed so that the viewers notice them but do not get distracted. If the customer likes the product being showcased, he will click further and try to complete his purchase. Since Internet speeds are pretty fast, these Video ads are extremely popular.
- YouTube Ads
YouTube, as a platform, also encourages ads that users can click. YouTube advertising can be placed along with the Google platform as well. There are multiple formats and styles that advertisers can experiment with.
Summing up
These are some popular online ad types that marketers can have access to. Contact a Digital Marketing Company to help you explore all these options.
They will analyze the results of your ad placement and suggest new changes. With their expertise, they will ensure your ad gets visibility, and the sales follow.
With time you will realize which option is more worthy of your time and attention. Post that, it will be a smooth journey as your online ads will keep getting your brand the traction it requires.
