{"id":1271,"date":"2022-05-30T06:13:11","date_gmt":"2022-05-30T06:13:11","guid":{"rendered":"https:\/\/www.amsdigitalagency.com\/blogs\/?p=1271"},"modified":"2022-10-19T08:05:48","modified_gmt":"2022-10-19T08:05:48","slug":"10-most-important-google-ranking-factors-that-affect-your-seo","status":"publish","type":"post","link":"https:\/\/www.amsdigitalagency.com\/blogs\/10-most-important-google-ranking-factors-that-affect-your-seo\/","title":{"rendered":"10 Most Important Google Ranking Factors That Affect Your SEO"},"content":{"rendered":"\n
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Do you use Google?<\/h2>\n\n\n\n

If the answer is yes, then your business needs to be online. Google is the world\u2019s largest search engine. Google processes over 3.5 billion searches per day. Google indexes almost 35 trillion web pages and more than 2.4 million searches happen through the search engine every minute.<\/p>\n\n\n\n

How does a customer find out about a product or service when in need? They go online and Google. And a good SEO practice makes sure that they find you when they search!<\/p>\n\n\n\n

Search engine optimization (SEO)<\/strong><\/a> decides the website rank in common search engines like Google and Bing. There are more than 200 SEO ranking factors used by Google to rank a site. For a site to be on the top spots of SERPs (search engine results pages), the website needs to be optimized to cater to these factors.<\/p>\n\n\n\n

The good news is that not all of the 200+ ranking components are of equal importance. A Few ranking factors are more crucial than others. As you plan your SEO strategy<\/a><\/strong>, pay special attention to these top 10 factors that impact rankings the most.<\/p>\n\n\n\n

1. Consistent High Quality Engaging Content Publication<\/h3>\n\n\n\n

It\u2019s been a while now since useful, original and impactful content has outnumbered backlink as the top factor in Google\u2019s search algorithm. In the recent May 2021 Google update, content has become all the more crucial. It is well established now that Google tests new content to check how well it performs to the search intent of the keyword input. If there is indication that the questions posted in the searches are being answered by your content \u2013 it gets promoted. The key is to keep content fresh, unique, useful and consistent. No matter how optimized your website is, if your content is not valuable, expecting good website ranking won\u2019t bear any fruits.<\/p>\n\n\n\n

2. Updated Content<\/h3>\n\n\n\n

One more thing to follow is to keep the content updated. For example, if you are a health care website, make sure to publish blogs with latest studies on your niche or update the existing pages by adding latest information and news. Update the website content<\/a> <\/strong>every once in a while. Google\u2019s AI offers value to fresh thought leadership content created on a regular basis.<\/p>\n\n\n\n

3. Content length and structure<\/h3>\n\n\n\n

As per a study done by SEMRush long form content with more than 3000 words attract more traffic and get more shares as compared to content that has 500-900 words. But there is no hard and fast rule. Posting high quality long form content is always an added advantage.<\/p>\n\n\n\n

For blog posts, the blogs need to be well organized and structured. Use multiple headings and subheadings (H2, H3, H4, and so on) to group the content together. Using HTML tags for bullets and number lists is also needed as Google picks up these lists and shows them as featured snippets for different keywords.<\/p>\n\n\n\n

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4. Keywords and Meta Title Tags<\/strong><\/h3>\n\n\n\n

Incorporating the keywords that the target audience is searching for is a must for ranking. While this has been a universal rule for SEO<\/a> optimization, choosing, strategizing and utilizing the right keywords is a very special skill and requires the knowhow of using correct tools. Each webpage needs to be keyword optimized and have a metatag. The title tag keywords are very vital. Ideally, a title tag would contain only the targeted keyword; but adding articles and adjectives around it are important for readability.<\/p>\n\n\n\n

Long tail keywords are more searched and must be included in SEO planning and strategy<\/a><\/strong>. It has been found that four and five-word phrases have much higher search volume than the two-word phrase.<\/p>\n\n\n\n

69.7% of search queries contain four words or more. (Ahrefs)<\/em><\/p>\n\n\n\n

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5. Useful Backlinks<\/h3>\n\n\n\n

Backlinks are links on other websites that send people to your website. When various websites regularly refer your website Google recognizes it as a trusted site and ranks it up. Here it is vital to remember that backlinks from trustworthy website are always more helpful. There are various online tools that helps analyze your and competitors’ backlink portfolios.<\/p>\n\n\n\n

Generating backlinks is a very time taking job that requires expertise. It is important to work on a strategy to secure backlinks from reliable sources to get the higher authority.<\/p>\n\n\n\n

6. HTTPS Certification<\/h3>\n\n\n\n

How safe do you feel when your browser warns you about a website as \u201cnot secure\u201d? Because that\u2019s what is shown in Chrome if you don\u2019t have an SSL (Secure Sockets Layer) certificate (Https). Google takes this as one of the vital ranking factor. In 2021, securing your website with an SSL\/TLS certificate is no longer optional. It is a must for on-page SEO. This is more so for all websites that has payment options and customer information on their websites.<\/p>\n\n\n\n

7. Loading Time<\/h3>\n\n\n\n

We are at a time when websites<\/a><\/strong> need to load fast, like really fast if you want Google to rank them, as the visitors will otherwise leave the site. Longer load times have also been shown to negatively affect conversions. Page speed is important. Do not confuse page speed with site loading speed. Page speed is the time taken for a browser to display the contents of a webpage. Page speed can be measured with Google’s Page Speed Insights.<\/p>\n\n\n\n

As per a study by Financial Time Technology Department.<\/p>\n\n\n\n